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Google Tag Manager and Venue Sumo Event Tracking Set up Summary
Summary
- Code Set up in Venue Sumo admin
- Tag, Trigger and Data variables set up in Google Tag Manager (GTM)
- Purchase Event
- Event - Click to Venue Sumo Event (CTA Button Action)
- Promo code set up (for testing product sales)
- Testing and review via Google Analytics (GA4)
To begin with, ensure you have analytics tracking code set up on your website and GA4 tracking
conguration added in GTM.
Google ecommerce set up documentation for reference.
1. Code Set up in Venue Sumo admin area
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Venue Sumo to add script to ‘Order Conrmation page footer’ within Settings > Location
- If your business has multiple locations, you will need to add this to each.
Please take note of the transaction ID, Value and Currency as these will be used for GTM set up.
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GTM tag set up in Venue Sumo admin area
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Venue Sumo or supplier to add GTM tracking code into Header and Header Content.
Access for ‘settings’ then select ‘Assets/branding’
-
Additional note: Your Facebook pixel tracking is also set up in this area.
2. Tag, Trigger and Data variables set up in Google Tag Manager (GTM)
a. Create Variables (user-dened variables) for ‘purchase’ event based on script added to
Venue Sumo
• Transaction_ID: orderID
• value: orderTotal
b. Create Tag(s) for ‘Purchase’ Event based on data variables
•
c. Create Trigger for above Tag ‘Purchase’ Event
Optional: Depending on how Venue Sumo is set up on website is set up you may wish to include
Tag Event for Click to Venue Sumo (this is for button click from website to Venue Sumo website.
i. Create Tag for Click to Venue Sumo
ii. Create Trigger for Click to Venue Sumo
3. Promo code set up in Venue Sumo
a. Set up promo code in Venue Sumo for testing your product sales so you can
process live sales with credit card payment. Suggest setting for promo code to
allow product to be discounted to $1.00.
4. Event tracking testing
a. Login into Google Analytics and use the DebugView tool (Access via ‘Admin’
Data Display and select ‘DebugView’ after submitting your test purchase.
DebugView displays the events and user properties that Analytics collects from a user in real
time, allowing you to troubleshoot issues as you install your tags or step through an external
user's live activity. You must enable debug mode to use DebugView.
Using the DebugView, will assist with reviewing and identifying any issues with triggering event
when doing a test purchase in GTM and GA4.
See Google Document via link for more information
https://developers.google.com/analytics/devguides/collection/ga4/set-up-ecommerce