Venue Sumo & Klaviyo API integration details

With Venue Sumo's integration with Klaviyo, you can seamlessly sync customer and booking data to enhance your marketing and communication efforts.


By leveraging this integration, you can automate communication, track customer activity, and deliver more personalised marketing campaigns directly through Klaviyo. For more information or assistance with setup, please contact our support team!


Below is an overview of the features and data included in the integration.


Customer Data Sync

New Contacts and Updates to Contact Details

The following customer details are synced to Klaviyo:

  • First Name
  • Last Name
  • Email
  • Phone
  • Opt-in for Email
  • Unsubscribes

Unsubscribes Management

  • If Klaviyo is used to manage unsubscribes and webhooks are enabled (requires an additional cost), unsubscribe data is synced.
  • Venue Sumo updates the customer record in Klaviyo and adds the contact to the unsubscribe list.
  • Note: While this prevents non-transactional emails from being sent through Venue Sumo, transactional emails (e.g., booking confirmations) are not affected by this setting.

Booking and Order Data Sync

New Orders/Bookings

When a customer makes a new order or booking, Venue Sumo sends an "Ordered Product" event to Klaviyo with the following data:

Customer Information

  • First Name
  • Last Name
  • Email
  • Phone
  • Opt-in for Email

Order Details

  • Order ID
  • Total Order Amount
  • Venue (Location Name)

Product Information

For each product in the order, the following details are included:

  • Product ID
  • Product Name
  • Quantity
  • Item Price
  • Item Total (Price x Quantity)
  • Image URL (if available)
  • Linked Product Categories

Additional Booking Details

  • List of Products Ordered
  • List of Categories for All Products Ordered
  • Booking Date/Time
  • Date Created
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